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Unseen Photo Fair, an art fair dedicated to the latest developments in contemporary photography in Amsterdam, was initiated and co-founded by me.  The fair quickly became known for it's intimate, but dynamic atmosphere and high curatorial standard. International press was quick to herald the new photography fair:

- “The most exciting in Europe” The Times
- “Jampacked with genius” The Guardian
- “Museum quality” Volkskrant
- “Best kept secret in the art fair circuit” Time Magazine
- “Fast becoming the go to place” Time
- “Unseen reinvents the photography fair” British Journal of Photography
- “The most privileged window to understanding where contemporary photography is going” Vogue
- “A veritable artistic force” Coolhunting
- “The atmosphere at the fair is infectious” Apollo Magazine

- "The best loved of all the (photography) fairs for many insiders, known for it's intimate       atmosphere and high curatorial standards" The Guardian

I left Unseen in 2016. In 2020, under new ownership of Art Rotterdam, I returned to Unseen as Executive Director. Press coverage of Unseen since my return as director includes:

"The leading international art fair for contemporary photography, is a rich seam of creative visual work by established and emerging talents.” ~ The Times
“Perhaps the most important event in the world of photography right now” ~ Elle Magazine
“A ‘round table’ for contemporary photography” ~ Lampoon Magazine

"Bold embrace of experimental contemporary photography" ~ Lensculture
"Making moves at the medium’s cutting edges" ~ AnOther
"Strong vision of the current challenges of photographic creation" ~ British Journal of Photography
"Consolidating it's reputation as one of the most authoritative places for the latest developments in photography" ~ il Giornale dell'Arte
"The event, which is world-renowned for its special atmosphere and the high quality of the works presented, brings together the international photography community" The Art Newspaper

- "The art fair comeback of the decade" Het Parool

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